Zone 1 Creative recently went live with a new online store built in X-Cart call the Guitar Amps & Pedal Co. GAPco.co.uk.

The site replaced audiotoyz.co.uk and guitars-amps-uk.co.uk and so had instance traffic from these already indexed sites. One of the first things that I did was to install the XML Sitemaps module from magenticONE and also upload the froogle file to Google base so the products were searchable via Google Product search.

As usual google took it time to index the site, and after about two weeks we started to appear. However I was suprised with the amount of traffic we had generated from Google product Search. Our best clicked through product was the ‘Fulltone OCD‘ and we even made a sale on the first day it wen t live. Not had that for a while.

It goes to show how import this tool is for e-commerce owners, and it is also important to tweak the feed file as much as possible. One essential tweak that I made to xcart core build was to automatically add the manufactuer name to the beginning of the product name. So instead of being OCD it now read Fulltone OCD.