After 3 years since their last redesign Dave Friston of Zone1 Creative has redesigned the beadazzle.co.uk site. The site is built in Digi shop and the zone creative developers re-themed the site but kept the underlying Digi shop code. Tell … Continue reading →
Beadazzle run two jewellery sites online. One site www.beadazzle.co.uk sells official Pandora Jewellery and the www.beadazzle-boutique.co.uk site sells all other non Pandora Jewellery products. Due to Pandora’s strict selling guidelines, they cannot sell any other products apart from Pandora on a single site.
This meant that if they wanted to buy item Pandora and non Pandora products they would need to place two separate transactions. To make it easier to find products I implemented a Search Suggest feature which is licensed from Code Canyon and modified it to work on Digishop. Then wrote a php script to pull product information from Beadazzle Boutique into the Search suggest script.
Customers can now type in the search box and products from both sites will be suggested to them, and click on a non Pandora product will result in a new window opening for beadazzle boutique. This will hopefully show loyal Pandora customers that Beadazzle sell more than just Pandora.
This script can also be implemented in X-Cart which is what I will be implementing in Beadazzle Boutique.
Dave has put the Christmas theme live on the Beadazzle Pandora Charms site. Adding a Christmas theme, or Christmas “skin” is a great little way to effectively market to your customers without investing huge amounts of time and money.