Mar
12
The New OHM Healthcare Site
Its amazing what a new site design can do. We have seen a significant drop in bounce rate when sites are redesigned. This means customers are actually taking the time to browse the site instead of just clicking the back button on their browser.
On the1st of February 2010 we launched the new OHM Healthcare e-commerce website. The companies previous ecommerce site was built in OS Commerce and Zone1 Creative migrated the data to X-Cart and put a new branding and design on top.
The number of page views and average page views per visitor were also up when you compared stats from the pevious month.
Pages views were up by 36%.
The average page view went from 2.78 to 4.72 (+%69)
The time on site went from 2:12 to 3:15 (+48%)
The overall bounce rate dropped from63% to 33% (-47%)
So if you are already generating traffic but just can’t keep your customers on site, then you should be looking to invest into design / usability rather than more adwords.
Bounce rate drop
