Include cross-device conversions in your “Conversions” column | Google Adwords

A new feature in Google adwords allows you to track conversions that start on one device and end on another. By using the “Include cross-device conversions” setting, you can include these conversions in your “Conversions” column and factor them into any automated bid strategy that you’ve set up.

Instructions

1. Sign in to your AdWords account.
2. Click the Tools tab and select Conversions.
3. In the menu on the left, click Settings.
4. Click Include cross-device conversions.
   • Select the box if you want to include cross-device conversions in your “Conversions” column.
   • Deselect the box if you don’t want to include these conversions in your “Conversions” column.
5. Click Save Discover More.