Include cross-device conversions in your “Conversions” column | Google Adwords
Include cross-device conversions in your “Conversions” column | Google Adwords
A new feature in Google adwords allows you to track conversions that start on one device and end on another. By using the “Include cross-device conversions” setting, you can include these conversions in your “Conversions” column and factor them into any automated bid strategy that you’ve set up.
Instructions
- Sign in to your AdWords account.
- Click the Tools tab and select Conversions.
- In the menu on the left, click Settings.
- Click Include cross-device conversions.
- Select the box if you want to include cross-device conversions in your “Conversions” column.
- Deselect the box if you don’t want to include these conversions in your “Conversions” column.
- Click Save Discover More.